Entertainment
Don Jazzy unveils Lovn as Mavin Records’ newest rising star
Mavin Records boss, Don Jazzy, has formally unveiled the label’s newest signing, Lovn, born Charles Akinloye, marking another major addition to the powerhouse music imprint.
The announcement was made via Don Jazzy’s Instagram page, where he commended the young act’s resilience, talent, and readiness to contribute to the ever-evolving Afrobeats landscape.
In his post, the music executive described the Mavin Academy as a breeding ground for future Afrobeats superstars.
He stressed the need for emerging artists to consistently showcase their abilities, particularly across social media platforms, which he described as an essential tool for standing out in a saturated content space.
Lovn, who has spent years honing his craft, earned praise from Don Jazzy for his persistence and steady growth.
The budding singer has taken part in several talent competitions, including Access The Stars and The Voice, using each stage as an opportunity to refine his sound and build confidence.
Despite setbacks typical of the industry, he has remained consistent, committed, and visible.
Mavin Records maintains a strong reputation for discovering and nurturing some of Africa’s most successful music exports.
The label has produced global sensations such as Grammy-nominated stars Rema and Ayra Starr.
Rema rose to international acclaim with hits like Calm Down and Dumebi, earning widespread recognition, performing on some of the world’s biggest stages, and collaborating with globally renowned artists.
Ayra Starr, on her part, has built a solid following on the strength of her debut project 19 & Dangerous, alongside chart-topping singles like Bloody Samaritan, quickly establishing herself as one of the leading voices among Gen-Z artistes.
Lovn now joins this prestigious lineage of breakout talents. Don Jazzy described him as a “super talented artist who is always ready to put in the work,” reflecting the label’s confidence in his potential to thrive.
His signing also underscores the growing importance of social media in modern music discovery. By consistently sharing his work online, Lovn was able to build visibility, connect with audiences, and eventually earn the attention of a top-tier label.
With Mavin Records’ proven track record and Don Jazzy’s mentorship, industry watchers are eager to see how Lovn carves out his space and contributes to the label’s star-studded legacy. Fans have been encouraged to welcome him as he steps into this new phase of his career.
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