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BBNaija star Sultana appointed Cross River Tourism Ambassador

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Former Big Brother Naija housemate, Sultana, has been appointed as the Tourism Ambassador of Cross River State for Creative Industries.

The appointment was made by the Cross River State Carnival Commission with the approval of Governor Bassey Otu.

Sultana announced the development on her X (formerly Twitter) page on Saturday, describing the appointment as “a new honour, a greater responsibility”.

Her appointment is expected to see her contribute to promoting Cross River State’s tourism potential and creative industries.

Sultana said the recognition was special because of her maternal roots in Cross River State.

She expressed pride in being entrusted with promoting the state’s cultural heritage, tourism, creative industries and Carnival Calabar.

“I do not take this honour lightly. I embrace this responsibility with immense pride, gratitude and a genuine commitment to representing Cross River State with dignity, excellence and purpose,” she wrote.

She thanked Otu and the commission for the honour and trust, and highlighted her focus as “Culture. Heritage. Tourism. Global Visibility”.

Very Nigerian reports that Sultana also visited the governor and offered to support the state’s tourism drive in her new role.

During the visit, she praised Otu’s leadership in infrastructure development, tourism promotion and the rebranding of the state.

She said she was ready to use her platform to promote Cross River and its major events, including Carnival Calabar.

Sultana added that she was willing to contribute to the state’s creative industry in any capacity considered appropriate by the governor.

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Pearl Essien is a digital content creator and a graduate of the prestigious University of Calabar. With over four years of experience in writing, she specializes in crafting engaging stories that inform and inspire readers. Outside of her work, Pearl enjoys storytelling, reading, and playing table tennis, bringing the same curiosity and passion to her hobbies as she does to her writing.

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