Natasha, Buhari top Google’s 2025 list as most Searched Nigerians

Senator Natasha Akpoti has been ranked the most searched Nigerian in Google’s 2025 Year in Search report, topping a list shaped by major political developments, cultural conversations and national moments that dominated public interest throughout the year.

According to Google, the Kogi Central senator attracted “unprecedented public interest,” with millions of Nigerians turning to the platform to follow updates on her fast-growing political influence.

Her rising visibility, court battles and national relevance made her the year’s most-tracked public figure on the search engine.

The report reveals that 2025 was a year in which Nigerians relied heavily on Google to decode fast-moving events, from domestic politics to global issues such as the Israel–Iran conflict and the US elections.

Google noted that the trends highlight “a nation keenly following both domestic and international shifts.”

The death of former President Muhammadu Buhari also prompted a significant spike in search activity, as many Nigerians revisited his political legacy, policy decisions and controversies that shaped his years in office.

Sports fans contributed to the surge in searches following the death of former Super Eagles goalkeeper, Peter Rufai. Google stated that many users returned online to revisit “his defining moments on the pitch,” from his national team heroics to his club career abroad.

In entertainment, music and film dominated the nation’s digital curiosity. Gospel sensation Oluwatosin (Jesus Is Enough) by Tkeyz featuring Steve Hills topped the list of most searched songs, followed closely by Joy Is Coming by Fido and With You by Davido and Omah Lay.

Nollywood also enjoyed a strong presence in the 2025 trends. Director Kemi Adetiba emerged among the most searched personalities, driven largely by the success of her hit series To Kill a Monkey, which Google described as “the most searched local show of the year.”

Outside politics and entertainment, Nigerians used Google to navigate viral pop culture. The ‘Labubu’ internet craze led the list of most asked questions, while searches for the meaning of “Achalugo”, popularized by the YouTube film Love in Every Word, also spiked significantly.

Food and lifestyle searches reflected a mix of curiosity and experimentation.

From Chinchin recipes to the trending Pornstar Martini and wellness-oriented Ginger Shots, Nigerians showed an appetite for both comfort treats and health-focused trends.

Speaking on the findings, Taiwo Kola-Ogunlade, Google’s Communications and Public Affairs Manager for West Africa, said:

“The 2025 Year in Search is more than just data; it’s a vibrant, unfiltered mirror of our collective attention.”

“Whether it’s tracking the biggest headlines, reflecting on the icons we lost, or understanding the latest slang, Nigerians are using Search to actively engage with the world around them.”

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